Informa Research Services and CUNA Strategic Services Team Up to Help Credit Unions Make Better Decisions

(allCUnews) Informa Research Services, Inc., announced today a new alliance relationship with CUNA Strategic Services (CSS), which is owned jointly by CUNA, the premier credit union trade association, and its affiliated state leagues. As an exclusive CSS strategic alliance provider, Informa Research Services will provide credit unions with rate intelligence and mystery shopping services.

“I am very pleased to be working with CUNA Strategic Services to bring credit unions better competitive intelligence and mystery shopping services,” said Michael Adler, president and managing director at Informa Research Services. “Our experience and understanding of the financial industry makes us the best choice to help credit unions with their product pricing and other research needs.”

“What sets Informa apart from its competitors is its earned reputation for extreme accuracy and enthusiastic customer service,” said Wes Millar, senior vice president at CUNA Strategic Services.

In addition to competitive intelligence research, Informa also performs member satisfaction studies, sales and service evaluations, compliance testing, and other mystery shopping services to the financial services industry, resulting in powerful market information, insightful analysis, and targeted recommendations.

Currently, Informa Research Services serves more than 6,500 clients including more than 500 of the top credit unions.

About Informa Research Services, Inc. ( www.informars.com : )

Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information.

Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions. Informa conducts the finest mystery shopping and market research studies available, delivering accurate and relevant measurements in the areas of employee sales and service, member satisfaction, closed account research and retention, competitive performance, fair treatment, and compliance testing.

About CUNA Strategic Services Inc. ( www.cunastrategicservices.com : )

CUNA Strategic Services Inc., owned jointly by Credit Union National Association (CUNA) and the state leagues, saved credit unions $40 million in 2009 through its national pricing programs. It provides credit unions with access to high quality products, services, and technologies delivered with a competitive advantage made possible through volume pricing and strategic program development. For more information, call 800-356-8010 and press 3, or visit cunastrategicservices.com : .

Informa Research Services, Inc.James Royal, 818-880-8877Fax:
818-880-2069