VyStar Credit Union Expands ATM Presence Into Northeast Florida Walgreens Stores Through Cardtronics' ATM Branding Program
HOUSTON, TEXAS, (allCUnews) – VyStar Credit Union and Cardtronics, Inc. (NASDAQ: CATM), the world's largest retail ATM owner, announced today that VyStar will increase convenience for its 378,000 members by expanding its ATM footprint through the Cardtronics ATM Branding Program. Jacksonville, Florida-based VyStar will place its brand on Cardtronics-owned ATMs in ten Walgreens stores located in Alachua County in northeastern Florida.
VyStar is the second largest credit union in Florida based on assets and the third largest in membership. The credit union, which began in 1952 and is today one of the largest financial institutions serving northeast Florida, serves members in 17 counties through 30 branches.
The VyStar-branded ATMs will provide fee-free ATM access to all VyStar members, increasing connections between them and the credit union. The VyStar brand will be placed prominently on the ATM itself and on its transaction screens, cost effectively expanding awareness for the VyStar brand while providing a tangible member benefit.
"The Branding Program from Cardtronics allows VyStar to tap into one of the nation's most recognized retail brands, Walgreens, to provide enhanced service to our current members and brand awareness for prospective members," said Judy Walz, Senior Vice President of Marketing and Strategic Planning for VyStar. "This opportunity provides VyStar with an efficient, low-cost way to increase our market presence and help acquire new members."
"Through ATM Branding, financial institutions benefit from the ATM real estate Cardtronics has built with the nation's largest retail brands, a portfolio of locations available only through Cardtronics," said Rick Updyke, President – U.S. Business Group at Cardtronics. "By expanding its ATM network through this Branding program, VyStar's members reap immediate rewards in increased convenience, enhancing the member service the credit union is known for and allowing it to increase its competitive stance in the region."
About VyStar Credit Union
VyStar Credit Union emphasizes quality service, service that has allowed the company to expand its membership to over 378,000 members since its inception in 1952. Today, VyStar provides service in 17 counties throughout northeast Florida, operating 30 branches and employing over 1,000 people. VyStar is the second largest credit union in Florida based on assets and 16th largest in the country.
Cardtronics (NASDAQ: CATM) is the world's largest non-bank owner of ATMs and the owner of Bank Machine. The company operates over 34,100 ATMs for its account in the United States, the United Kingdom, Mexico, and the Caribbean, primarily with well-known retailers such as 7-Eleven®, Chevron®, Costco®, CVS®/pharmacy, ExxonMobil®, Hess®, Rite Aid®, Safeway®, Target®, and Walgreens®. Cardtronics also assists in the operation of over 2,900 ATMs under managed services contracts with customers such as Kroger®, Travelex®, and Circle K®. In addition to its retail ATM operations, the company provides services to large and small banks, credit unions, and prepaid card issuers allowing them to place their brands on over 11,700 Cardtronics' ATMs and providing surcharge-free access through Cardtronics' Allpoint Network. For more information, visit www.cardtronics.com.
U.S. Media Contact: Tom Pierce, Chief Marketing Officer
Investor Contact: Chris Brewster, Chief Financial Officer
Source: Cardtronics, Inc.