ForeSee Results Helps American Airlines Credit Union Assess Online Customer Satisfaction

ANN ARBOR, Mich.--(www.allCUnews.com)--ForeSee Results is working with American Airlines Federal Credit Union (AA Credit Union), to help assess and improve customer satisfaction with their website, aacreditunion.org.

“Because our website is such an important channel for us to communicate with existing and potential Credit Union members, it is critical that we understand how the needs and priorities of our audiences differ,” said Pedro Noda, AA Credit Union’s eMarketing Manager and Web Master. “ForeSee Results will help us determine which elements of our website will drive repeat visits, retention, and loan applications.”

Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the drivers of online satisfaction (such as navigation, search, content) and shows where AA Credit Union should enhance its website to increase the likelihood of desirable future behaviors such as likelihood to recommend the site, return, or be loyal to the brand. ForeSee Results will also be able to help AA Credit Union better understand satisfaction with specific areas of its website, such as links to product information, services, rates, locations, loans, and online banking.

“Any financial services organization will benefit if the customers choose self-service on the website instead of through a branch or call center,” said Larry Freed, President & CEO of ForeSee Results. “AA Credit Union’s commitment to online customer satisfaction results in a website that customers find easy and convenient to use.”

About ForeSee Results

ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. ForeSee Results has measured online customer satisfaction for hundreds of retail, government, and financial services companies like Citi, Freddie Mac, Nationwide Insurance, Mass Mutual, and TIAA-CREF. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.

About AA Credit Union

American Airlines Federal Credit Union was founded in 1936, and today serves the present and retired employees of American Airlines, their family members and anyone that works in the Air Transportation Industry. AA Credit Union has more than 210,000 members nationwide and assets of more than $4.5 billion. As a not-for-profit financial cooperative, AA Credit Union is committed first and foremost to enriching their member-owners’ financial well-being through their participation in the products and services of the Credit Union. For more information on AA Credit Union, please visit www.AACreditUnion.org.

Contacts
ForeSee Results
Sarah Allen-Short, 301-518-2960
Sarah.Allen-Short@ForeseeResults.com