Nearly $1 trillion opportunity in prepaid according to Visa

News from the Prepaid Card Expo in Orlando, FL

According to Stephen Diamond, Visa [1] vice president of prepaid products there is an estimated opportunity worth nearly $1 trillion in prepaid cards through four applications.
- $500 billion in Travel Cards
- $200 billion in Gift Cards
- $160 billion in prepaid Teen cards
- $125 billion in Corporate Rebate and Incentive cards

According to Todd Brockman, Visa senior vice president or payment products, the total value loaded onto ‘network’ based prepaid cards was less than $25 billion in 2005.

Diamond estimated there 15-20 million gift cards sold in the 2005 holiday season.

Jeremy Drzal

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