Texas Dow Employees Credit Union Launches Young & Free

Financial Program for Generation Y Kicks Off with Interactive Spokesperson Search

LAKE JACKSON, Texas--(allCUnews)--If ever there was a program to transform the credit union industry, Young & Free is it. The Texas Dow Employees Credit Union (TDECU), a not-for-profit financial cooperative with over 125,000 members, today launched the much sought-after Young & Free program, a financial management package designed to engage 19 to 25-year-olds towards effectively managing their money. Starting today, entries will be accepted online from prospective spokespeople who feel they have what it takes to best connect with their peers.

“We are proud to offer Young & Free to Texas’ Generation Y, as this program is uniquely designed by them and for them,” said Ed Speed, President and CEO, TDECU. “Young people today are spending more time online than ever, so it made sense to be where they are to most effectively connect and encourage the successful management of their finances.”

Starting today, young people will be able to submit and view spokesperson entries and vote for their favorites online at www.youngfreetexas.com [1]. The winning spokesperson will serve as the voice for Young & Free members by attending events and keeping the site fresh with blogs, vlogs and polls that educate, entertain and engage Generation Y.

Young & Free engages Generation Y through nontraditional mediums, including presence on the microsite www.youngfreetexas.com [1], Facebook, Flickr, Twitter and YouTube, as well as live at any TDECU branch, where young people can become members and get in on the action.

“Young & Free has a proven track record and is recognized throughout North America,” adds Speed. “We believe the program’s credibility and uniqueness will attract young people and ultimately the best spokesperson for the campaign.”

The spokesperson contest is open to any Texan resident between the ages of 19 and 25. TDECU owns the exclusive rights to Young & Free in the state of Texas.

About TDECU

Founded in 1955, TDECU is a not-for-profit financial cooperative with over 125,000 members and more than $1.3 billion in assets. TDECU currently has 14 branch locations and offers a complete selection of convenient, innovative, and competitive products and services — including savings, checking, certificates of deposit, IRAs, money market accounts, auto and home loans, credit cards, free online banking and bill pay, investment services, and much more. Members can also access over 32,000 surcharge-free Allpoint™ ATMs nationwide.

Contacts
Brookline Public Relations, Inc. for TDECU
Media Contact:
Deanna Vigeant, 403-538-5641 X 102
Cell: 403-510-5974
dvigeant@brooklinepr.com [2]